Sentence mechanics

• Pick the right subject. The element that really matters most

• If too much info, break to several sentences

• Don’t use more than two time elements

• Think of info the reader already know: don’t repeat it

• Info the reader knows: use it to connect, to be meaningful and relevant

• Don’t use vague words. Be specific (“impacts” is vague, may be positive or negative, doesn’t explain what)

• Don’t repeat the same preposition in the same sentence

• Don’t let the reader “Stay put” too much with backgrounders, “while” etc

• Avoid cognitive load until the main point - prefer topic prominence

• A modifier should be placed where it’s clear what it modifies, and that the modification makes sense