Emphasis techniques

Position in sentence

Start or end of a sentence. English tends to emphasize the first and last items in a list.

Adding adjectives

Adding an adjective draws attention and gives “ideas” more weight semantically.

Separate part to it’s own phrase

Structurally isolating an item and giving it conceptual priority.

Repetition

See The writes options p. 177

Focusing adverb

Also called “adverbs of emphasis”. Highlight the most relevant parts of the sentence. Technically it modifies a noun phrase, so it’s a sentence modifier (not an adjective)

So long as they have mastery over themselves, say the Stoics, even slaves may in the deep sense be ‘free’

Even
Emphasizes something unexpected or extreme.

Even children can solve this puzzle (Highlights that children, surprisingly, are included)

Also / Too
Emphasizes addition or inclusion.

She sings beautifully, and her sister also sings well.

Only
Limits or restricts the focus to a particular element.

Only John knows the answer (excludes everyone else)

Mainly / Mostly / Particularly
Focus on degree or importance.

This book is particularly useful for beginners.

Just / Simply
Emphasizes minimalism or precision.

It’s just what I needed.

Merely / Purely
Downplays other possibilities; emphasizes one aspect.

He is merely a student, not a teacher.

Especially
Highlights something as more significant than others.

I enjoyed the desserts, especially the chocolate cake.

Other
Largely, notably, primarily, chiefly,

Passive, for the agent: by whom?

Passive voice can help to emphasize the agent:

The Food and Drug Administration (FDA) inspects meat for contamination.

Meat is inspected for contamination by the FDA.

Passive, for the object

The blast was caused by a canister of benzene.

Start with a concept word or phrase:

Break the grammatical rules of SVO and put a word or phrase at the beginning

Barcelona—the very word evokes images of a vibrant, tumultuous, exotic city.

Start with verb

Sometimes you can begin with a verb, along with an adverb like only or first, or a negative like nowhere, not until, or never:

First came the governor, then her economic advisers.

Cleft Sentence

Coordination

Make less important items subordinates

Verbal noun, a bit more formal

The careful selection of adjectives is essential.

Selecting adjectives carefully is essential.

Share or relate to the subject

The man sitting at the table is my uncle (shared, uncle gets the emphasis)

The man, who is sitting at the table, is my uncle (relates, relative clause, sitting gets the emphasis)